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The coolest kids shoes you've likely never heard of

Never heard of VEJA?

They're the French footwear brand making entirely sustainable and eco-friendly classic sneakers that Harper's Bazaar believe may be the new Stan Smiths. The New York Times Style Magazine calls them Paris's favorite sneaker brand (that you haven't heard about).

Emma Watson recently Instagrammed her love of the brand.

Marion Cotillard went as far as naming them as one of her favorite brands for French Elle. She named Chanel, Dior and... Veja.

VEJA Emma Watson Marion Cotillard

Due to the high costs of manufacturing the shoes (they are typically three to four times more expensive to manufacture than other brand name shoes), the company keeps retail pricing low by shunning advertising, they don't have an endorsement strategy and don't hand out freebies to celebrities.

It hasn't stopped the celebrities buying them for their Munchkin's though. The Beckham, Jolie/ Pitt and Cotillard children have all been seen wearing them.

David/ Haper Beckham, Angelina Jolie, Marion Cotillard VEJA KIDS

The reason for the high cost of manufacture? They're transparent about their costs and manufacturing chain (you can read more on their site) and work closely with farmers and producers to ensure they're fairly remunerated, so as so accommodate their social and environmental requirements.

VEJA use low-chrome leathers, organic cotton, rubber sustainably tapped from the wild Amazon, and last year started creating sneakers from material manufactured from recycled plastic bottles.

Whilst I don't sell the adult versions, I do have a sweet selection of VEJA Kids sneakers in the web-boutique; keep an eye out for new season's styles arriving later in the year.

VEJA KIDS sneakers

VEJA x G.Kero Limited edition

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